Our Values

Our Mission & Values

At Red Gorilla® we strive to be our customers’ first choice.
We are a leading, value-for-money Supplier of Yard, Garden and Building Site Equipment to our customers.

At Red Gorilla®, we put the customers first.
With over 40 years of experience, we're committed to providing the highest quality of products and services you need to grow your business and ensuring positive customer experiences.


Our brand promise is strong: United in performance. Committed to our Customers. 

Innovation, commitment and collaboration


Our core values, integrity, customer commitment and teamwork - are what unites us to in our mission and commitment to our customers. 

They formed our past, created our present, and will guide our future.


We are dedicated to ensuring that as a company we provide outstanding products unsurpassed service that, together, deliver premium value to our customers.

 Integrity is a strong attribute of Red Gorilla®. We uphold the highest standards of integrity in all our actions.

 We are committed to meeting and exceeding the needs of our customers. We always put the customers' needs first, and earn their trust through industry-leading quality and reliability. 

 We believe in teamwork, working in close collaboration, across boundaries, to meet the needs of our customers and to help the company succeed.